For years, Huawei has consistently pushed innovation in mobile photography. From camera technology to AI-based image processing, the brand has continued rolling out upgrades to help users capture moments more closely and naturally. That innovation continues with the Huawei Pura 90s Series 5G.
Amid increasingly fierce competition in the flagship smartphone space, high specs alone are no longer the only benchmark. As camera, display, and performance technology keep advancing, a smartphone’s standard is increasingly judged by how well it captures moments with better detail, color, and perspective.
With the Huawei Pura 90s Series 5G, Huawei isn’t just chasing megapixel counts or piling on more features. This series takes a photography approach that combines a 200MP Ultra Large Sensor Telephoto Camera, True-to-Colour Camera 2.0, and an Advanced AI Photography Experience into one comprehensive, maximized experience.
This combination is designed to capture detail from a distance, produce more natural colors, and leverage AI to optimize photo results. This technology pushes the Huawei Pura 90s Series 5G to a new level in the flagship smartphone race.
A Camera System Built to Open Up New Perspectives
The Huawei Pura 90s Series 5G comes in two flagship devices, each featuring camera innovations designed to expand how users capture every moment.
On the Huawei Pura 90s Pro Max, Huawei introduces a breakthrough through its 200MP Ultra Large Sensor Telephoto Camera. This camera uses a 1/1.28-inch sensor with RYYB technology, supported by 4x Optical Zoom, an F2.6 aperture, and OIS. This combination allows users to capture detail from a distance with more optimal light-gathering capability.
Its capability also extends into videography, through industry-leading 20x HEX Telephoto Video, offering up to 200% higher clarity for capturing distant subjects. This telephoto system also supports Telephoto Macro, providing additional flexibility to explore fine detail across different distances.
The Huawei Pura 90s Pro Max is also equipped with a 50MP Ultra Lighting HDR Camera, featuring a large 1/1.28-inch sensor, LOFIC technology, OIS, RYYB technology, and a 10-level adjustable physical aperture (F1.4-F4.0). This system delivers stronger HDR capability and a wider dynamic range, including for video recording in complex lighting conditions.
Meanwhile, the Huawei Pura 90s Pro comes equipped with a 50MP Ultra Lighting Macro Telephoto Camera. This technology combines 4x Optical Zoom, 8x Optical-Quality Zoom, an F2.1 aperture, OIS, and RYYB technology. With focusing capability down to 5 cm, this camera lets users explore small details up close, from food textures and jewelry to objects with fine detail that’s hard to capture at normal distances.
This capability is paired with a 50MP Ultra Lighting Main Camera, using a large 1/1.28-inch sensor, RYYB technology, OIS, and a 10-level adjustable physical aperture (F1.4-F4.0). This combination provides greater flexibility for capturing images across a range of lighting conditions.
What’s more, both the Huawei Pura 90s Pro Max and Huawei Pura 90s Pro are supported by True-to-Colour Camera 2.0. This technology is designed to produce more accurate, natural color reproduction. From skin tones and food textures to sky colors and landscapes, every element can be rendered closer to what the human eye actually sees.
Advanced AI to Perfect Every Moment
The photography experience on the Huawei Pura 90s Series 5G is further enhanced by a suite of AI features that support users from the moment a photo is captured through to the final editing stage.
AI Composition provides real-time framing guidance to help achieve more optimal shots. Once a photo is taken, AI Move lets users rearrange objects within the image to create a more creative composition.
The AI Remove feature can be used to eliminate distracting objects, while AI Best Expression helps capture the best expression in group photos. For photos affected by light reflection, AI De-glare helps reduce glare effects for a cleaner-looking result.
With this combination of camera hardware innovation, True-to-Colour Camera 2.0, and the latest generation of AI capability, the Huawei Pura 90s Series 5G delivers a flagship photography experience that doesn’t just rely on high specs, but also offers greater freedom in capturing and refining every perspective.
Built to Support Everyday Life
The Huawei Pura 90s Pro Max comes with support for 100W Wired HUAWEI SuperCharge and 80W Wireless HUAWEI SuperCharge, along with Anti-Reflection and Scratch-Resistant Kunlun Glass protection, backed by IP68 and IP69 durability ratings.
The Huawei Pura 90s Pro, meanwhile, supports 66W Wired and 50W Wireless SuperCharge, using 2nd-generation Kunlun Glass.
In terms of design, the Huawei Pura 90s Pro Max is available in Orange Ocean, Blush Gold, and Graphite Black. The Huawei Pura 90s Pro comes in Guava Soda, Orange Soda, Coconut White, and Mulberry Black.
HUAWEI AppGallery: Access to Your Favorite Apps
To support everyday digital needs, users can access a range of popular apps through HUAWEI AppGallery, including apps for communication, social media, entertainment, productivity, banking, e-wallets, and AI platforms.
For daily needs, users can enjoy popular apps like WhatsApp, Instagram, TikTok, Spotify, Netflix, Gojek, Grab, Shopee, and Tokopedia. For content creation needs, apps like CapCut, Canva, and Lightroom are also available.
Various banking and e-wallet apps, such as BCA mobile, Livin’ by Mandiri, BRImo, BNI Mobile Banking, DANA, GoPay, OVO, and ShopeePay, are also available to support users’ digital transaction needs.
For productivity and AI exploration, users can also access platforms like Gemini, DeepSeek, and Dola. This experience is backed by HUAWEI AppGallery’s 360° Protection security system, which includes developer verification, malware scanning, privacy protection, and app integrity checks.
With this support, the Huawei Pura 90s Series 5G doesn’t just offer flagship hardware, it also comes with a digital ecosystem ready to support a wide range of everyday needs.
Price and Availability
The Huawei Pura 90s Pro Max 5G (12GB + 512GB) is priced at Rp 22,999,000, while the Huawei Pura 90s Pro 5G (12GB + 512GB) is priced at Rp 17,999,000.
Come September, Huawei will also introduce 256GB storage variants: the Huawei Pura 90s Pro Max 5G (12GB + 256GB) priced at Rp 20,999,000, and the Huawei Pura 90 Pro 5G (12GB + 256GB) priced at Rp 15,999,000.
During the launch period, consumers can receive bonuses worth up to Rp 8.4 million, including a free 2x memory upgrade worth Rp 2 million, a HUAWEI WATCH FIT 4 worth Rp 1.8 million, bank cashback of up to Rp 2 million, and HUAWEI Care worth Rp 2.6 million.
HUAWEI Care includes accidental damage protection for one year, along with up to 4 screen protector replacements over 2 years. Financing options through Home Credit are also available, with 0% interest, no administration fees, and no down payment required.
The Huawei Pura 90s Series is currently available online through the HUAWEI Store, Shopee, Lazada, Tokopedia, TikTok Shop, Blibli, erafone.com, and Eraspace. Buyers can also purchase directly through HUAWEI Authorized Experience Stores, Erafone, Blibli, Urban Republic, Digiplus, and other official HUAWEI retail partners.
A Bonus Collaboration With Aman Resorts
Rounding out the launch of the Huawei Pura 90s Series in Indonesia, Huawei has partnered with Aman to offer a premium experience for consumers. From August 18 to October 31, 2026, eligible consumers can enjoy special offers at several Aman properties in Indonesia, including an exclusive stay offer of up to 40% off at Amandari, along with exclusive deals at Amanjiwo, Amankila, Amanwana, and Aman Villas Nusa Dua.