Indonesia Is Racing Ahead on AI But Nobody’s Decided Who Writes the Rules

There’s a paradox sitting quietly beneath Indonesia’s enthusiastic embrace of artificial intelligence, and almost nobody is talking about it. The country is one of the most eager AI adopters on the planet, yet it still hasn’t decided whose governance framework that enthusiasm should answer to.

Government data puts national AI adoption at 92% as of February 2026, a figure that makes Indonesia the most AI-hungry market in Southeast Asia. And yet, two draft Presidential Regulations covering the National AI Roadmap and AI Ethics, both finalized since December 2025, were still sitting on the President’s desk as of mid-August 2026.

This regulatory vacuum isn’t just an administrative footnote. It’s a mirror reflecting exactly where Indonesia stands: caught between two competing global models of AI governance, the Shanghai model and the Silicon Valley model.

Two Poles, One Crossroads

In August 2026, during the Indonesia-China Consultation on Strategic Dialogue (CSD), the government confirmed that Indonesia had joined the World Artificial Intelligence Cooperation Organization (WAICO), an AI cooperation body initiated in Shanghai and operating under the United Nations.

The pitch behind this partnership sounds appealing on paper: technology transfer, development of semiconductor supply chains built around Indonesia’s critical minerals, and a seat at the table in shaping international AI governance.

Meanwhile, Silicon Valley’s influence has been working through a very different, much quieter channel, but no less effective. The government itself has acknowledged that several foreign companies, including some from the United States, requested that the draft AI Presidential Regulation be reopened for discussion.

That request landed right as the regulation had already been finalized and was simply awaiting President Prabowo Subianto’s signature. It’s fair to ask: was the delay in signing, originally targeted for early 2026, purely the result of a backed-up bureaucratic queue at the State Secretariat, or is there quiet negotiation happening in rooms the public simply can’t see?

This is what I’d call algorithmic diplomacy: a contest for influence between nations and corporations that no longer plays out primarily through military bases or trade agreements, but through who gets to write the technological rulebook for a developing nation of 280 million people.

Running With Algorithms, Walking With Regulation

The irony was on full display at the opening of the INTI 2026 technology exhibition in Jakarta on August 11. The government proudly showcased AI applications running across food security, healthcare, and education programs, while the same unanswered question hung over every exhibit hall: can governance actually keep pace with this rate of growth?

The country is sprinting forward with algorithms while walking at a bureaucratic pace with regulation. Indonesia’s Ministry of Communication and Digital Affairs has repeatedly framed this Presidential Regulation as a “test case” en route to a full AI Law.

But a test case that never actually begins isn’t an experiment, it’s a postponement. And every month of delay carries real, tangible consequences: deepfake scams impersonating religious figures, AI-editing apps being misused to manipulate photos of women, and a growing flood of synthetic content that’s becoming harder to distinguish from reality. Commission I of the House of Representatives has been raising these concerns since January. The public is facing these risks today, not at some future point once the regulation is finally signed.

The Bigger Economic Question

This crossroads also touches on a more fundamental economic question. Government officials themselves have warned that Indonesia’s massive market should be leveraged as genuine bargaining power, to attract investment, secure technology transfer, and build local talent, rather than simply serving as a place where technology gets consumed while the value, expertise, and ownership all accumulate elsewhere.

That warning is accurate. But bargaining power only works if a country actually has a clear, sovereign regulatory framework behind it.

Without an active Presidential Regulation in place, Indonesia’s negotiating position in this algorithmic diplomacy is weak on both fronts. To China, we show up as a WAICO member without a governance doctrine of our own to advocate for. To the United States and its tech giants, we show up as a market of 280 million users whose rules of engagement are apparently still “up for discussion.” Both positions make Indonesia an object in this dynamic, not a subject shaping it.

A Vacuum of Rules Is Also a Vacuum of Narrative

As someone who studies communication, I see another dimension to this that matters just as much: a regulatory vacuum also creates a narrative vacuum. When a country has no official AI ethics framework, its digital public space gets filled instead by whoever shouts loudest, tech vendors selling solutions, global platforms setting their own community standards, or authorities interpreting the line between critical content and “provocative” content however they see fit.

AI governance was never just a technology issue. At its core, it’s a question of who gets to define truth in Indonesia’s digital public square, and right now, that question remains wide open.

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