Apple’s first-ever foldable iPhone hasn’t been officially announced yet, but a fresh pricing leak is already turning heads. The device, widely expected to be called the iPhone Ultra, is rumored to be priced at levels equivalent to roughly Rp 53 million or more.
Where the Leak Came From
The leak originated from Vodafone Australia’s website, which reportedly displayed iPhone Ultra pricing briefly before the information was pulled. Three storage configurations were listed, ranging from 256GB up to 1TB.
Here’s the leaked Australian pricing for the iPhone Ultra:
- iPhone Ultra 256GB: AUD 3,699 (roughly Rp 46.9 million)
- iPhone Ultra 512GB: AUD 4,199 (roughly Rp 53.3 million)
- iPhone Ultra 1TB: AUD 4,699 (roughly Rp 59.6 million)
These conversions are based on an estimated exchange rate of AUD 1 to roughly Rp 12,600, meaning these figures do not represent actual pricing for Indonesia. Official pricing will likely vary by country depending on local taxes and Apple’s individual market pricing strategy.
Could This Be the Most Expensive iPhone Ever?
If these leaked figures hold up, the iPhone Ultra would sit in a price bracket well above even the iPhone Pro Max lineup. That’s not entirely surprising, given that this device is expected to mark Apple’s first foray into foldable phones.
AppleInsider previously reported that the highest-capacity iPhone Ultra variant could potentially push past USD 3,000. Meanwhile, TrendForce projects Apple’s foldable model will start somewhere between USD 2,099 and USD 2,299.
Rising Component Costs Are Driving Prices Up
Increasing component costs, particularly memory chips, are a key factor pushing prices higher across Apple’s latest lineup. According to a TrendForce report, the memory costs Apple pays for the iPhone 18 Pro have jumped nearly 400% compared to the previous generation.
That cost surge is compounding alongside the inherently expensive components required for the iPhone Ultra itself, including its foldable display and a more complex hinge mechanism, both notoriously costly to engineer and manufacture at scale.
When Will We Know the Official Price?
Official pricing confirmation will have to wait until September 9, when Apple is set to hold its previously confirmed event, titled “Surprise and Shine.”
The iPhone Ultra is expected to be one of the main highlights of the event, sharing the stage with the iPhone 18 Pro and iPhone 18 Pro Max.
According to several reports, the device is expected to be Apple’s first foldable iPhone, featuring a book-style folding design. Its arrival would mark Apple’s official entry into the foldable phone market, a space that’s so far been dominated by Samsung and a handful of other Android manufacturers.
The Takeaway
Between rising memory costs and the sheer engineering complexity of a first-generation foldable, it’s looking increasingly likely that the iPhone Ultra will debut as Apple’s most expensive iPhone to date. Whether the final pricing lands closer to TrendForce’s estimate or the steeper Vodafone Australia leak remains to be seen, but either way, Apple’s entry into the foldable market is shaping up to come with a genuinely premium price tag.